In Glasgow, we couldn’t get over the fact that a hand sanitizer (you know: alcohol gel) is named Enliven. Why would anybody want to enliven their germs? Perhaps they were stretching, trying to make the point that you’d be healthier if you only killed off enough microbes?
In California, Enliven is a brand of beverage, sold in health-food stores. The connection, there, is clear: it’s to make you healthier, or at least it’s supposed to be good for you.